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Who we are

Built on a deep love for the region

In 2005, the Flakk family looked at the Sunnmøre region – its fjords, its mountains, its remarkable hotels – and saw something that the rest of the world had barely noticed yet. Not a hidden secret to be kept, but a place that deserved to be shared properly. With care, with knowledge, and with a standard of hospitality that Norway hadn't quite seen before.

62°NORD was founded to do exactly that. To bring travellers into this landscape in a way that did it justice – combining the outdoor experiences the region was born for with accommodation and service that matched the setting. Twenty years on, the company is still family owned, the hotels in our portfolio are still family owned, and the belief that small and personal always beats large and anonymous is still at the heart of everything we do.

Who we are today

Our team of travel curators

A small team with deep roots in this part of Norway, each of us from a different village, valley or fjord in the region. What we share is a knowledge of Sunnmøre and its hidden folds, as well as a genuine commitment in making sure every guest leaves with something they couldn't have found on their own.

A smiling woman in a gray and white patterned sweater stands with crossed arms in front of waterfront buildings.

Toril Sjåstad

International sales manager and travel designer

A smiling woman with long curly hair wears a cream-colored knit sweater with a brown rose pattern, standing outdoors.

Ida Austnes

Travel coordinator – on maternity leave until November 2026